Steve Frady

Photo: Steve Frady

Former Public Safety Information Officer
City of Reno

...is the City of Reno's Public Safety Information Officer assigned full time to work on media and public information issues for the Reno Police Department and the Reno Fire Department as well as the Regional Emergency Communications Center (Dispatch).

Steve is a fourth generation journalist with more than 35 years experience in news reporting and editing and public relations. He served several years as the editor of the Nevada Appeal in Carson City after serving as the paper's weekend editor, reporter and sports editor. He also worked in public relations in Southern California prior to coming to Nevada in 1972. He has received a number of statewide and national journalism awards, and was one of five people nationwide to receive the Silver Smokey Bear Fire Prevention award from the U.S. Forest Service, the National Advertising Council and the National Association of State Foresters.

Steve has been involved in many multi-agency joint information systems including the massive storm and floods of 2004 -05 in which the PIOs had to work from their homes because they were all snowed in. Yet they still managed to get vital emergency information to the public. Steve, and his fellow PIOs were awarded the Silver Hammer from the Sierra Nevada Chapter of the Public Relations Society of America for their efforts in this event.

Steve has also won several awards for his writing and communications plans since joining the City of Reno in 2002, and is also the author of "Red Shirts and Leather Helmets," a history of the Virginia City and Gold Hill Fire Departments, published by the University of Nevada Press.

Steve's extensive experience in public information, as a fifth generation firefighter, former fire chief, firefighter, fire marshal, and as a sworn peace officer provide him with a valuable background and understanding to provide support to Police, Fire and Emergency Communications. His training background and expertise in the Incident Command System is a great asset to these departments.

Steve has been active in community activities since moving to Nevada in 1972. He is a member of the Nevada Fire Chiefs Association, serves as Chairman of the Nevada Firefighters Memorial, Inc., is a board member of the Comstock Cemetery Association, is the Region 9 director for the National Information Officers Association, a member of the National Automobile Museum, is a founder and board member of the Nevada State Fire Museum & Comstock Fireman's Museum, is an Exempt member of the Storey County Fire Department-Virginia City District, and a member of Warren Engine Co. No. 1, as well as serving on a number of local committees and participating in various volunteer activities.