Kerry Shearer

Photo: Kerry Shearer

Former Communications
& Media Officer
Sacramento County Public Health

...has spent his life surrounded by technology, and it's a wonder he didn't electrocute himself.

He has a background in all-news radio at the launchpad of Rush Limbaugh, Sacramento's NewsTalk 1530, KFBK, where he was a news editor, reporter, airborne traffic reporter, newsroom supervisor and network news stringer.

He has TV covered, too, with Sacramento's KVIE (PBS), where he's done everything from video switching to camera to live TV hosting.

Kerry has participated as a PIO in nuclear power plant disaster drills and training exercises; has served as part of the Sacramento County Joint Information Center PIO response team for flood and wind emergencies, and is a member of the Sacramento County Public Health Bioterrorism Preparedness Unit. He is currently handling public and media outreach for the H1N1 Flu (Swine Flu) pandemic.

He served as Public Affairs Supervisor for the Sacramento Municipal Utility District's former Rancho Seco Nuclear Generating Station; ran the award-winning Spare The Air regional outreach program for the Sacramento Metropolitan Air Quality Management District, and was Communications Director for a Sacramento-area 20,000-member megachurch (Bayside).

Since 2007, Kerry has been Communications & Media Officer for Sacramento County Public Health, where he's using the latest "new media" techniques to help communicate public critical public health issues such as the H1N1 Swine Flu.

Kerry has done thousands of news media interviews and understands how essential it is to be prepared BEFORE a crisis hits your organization. And he's committed to helping you get familiar with how social media techniques have changed the way news is gathered, and the way agencies must respond in an era where "everyone's a reporter."